PERSONAL STATEMENT

Word Resume | On LinkedIn: Mike Mason 07436

I excel in multiple disciplines and thrive on learning and finding new opportunities to advance the company’s position. I understand what it takes to get the job done, being a leader one minute and jumping in the trenches the next to finish a project by deadline. I live by the rule:  Leave the ego at the door and get the job done.

Professional Experience

Director of E-Commerce/Webmaster
The Supplies Guys, 2005-2008

  • Design, produce, send and manage permission based email marketing campaigns
  • Perform A/B tests to determine most likely avenues to success
  • Report email marketing campaigns effectiveness and suggest areas of improvement
  • Create consistent landing pages for email campaigns
  • Identify and remove problem areas throughout the shopping process
  • Strategize with other senior staff for new marketing initiatives
  • Manage multiple web sites, troubleshoot and resolve problems within different sales channels
  • Manage personnel and resources from different departments to accomplish objectives
  • Optimize pages for SE and light SEM management

Graphic Designer
Cardinal Health/Torre Lazur McCann, 2004

  • Develop and produce concepts for pharmaceutical marketing materials
  • Ensure design adheres to brand specifications
  • Manage multiple jobs and file management simultaneously

Art Director
Jerry Roache Direct, 2002 - 2003

  • Developed concepts for email marketing, web banners and direct response mail campaigns
  • Completed multiple projects in various mediums from concept to final mechanical
  • Organized the company's job tracking system
  • Researched and recommended asset management software
  • Educated staff members regarding web project management
  • Consistently met client deadlines, often of just one to two days

Founder/Creative Director
Finepoint Media, 2000 - 2002

  • Developed marketing strategy & material including web site, brochures, etc.
  • Managed all aspects of projects, including budget, timeline, clients and vendors
  • Increased client response rate by 300%
  • Created company brand and identity and product

Graphic Designer
Aquent, 2000 - 2002

  • Designed and produced concepts that fit within the company brand 
  • Worked efficiently and accurately to cut days off production schedules
  • Developed strong client relationships that resulted in repeat business

Project Manager/Web Designer
Hot Salsa Design, 1999 - 2000

  • Managed projects with heavy client contact as well as managed internal clients
  • Designed web sites from initial concept to launch
  • Maintained and troubleshot existing web sites

Graphic Designer
BlumbergExcelsior, 1997 - 1999

  • Exceeded established direct-mail response by 120%
  • Decreased project production costs by reducing reliance on freelancers
  • Produced award-winning software catalog
  • Created web site consistent with the corporate brand

Education

BFA in Illustration, 1994
With concentrations in Photography and Art History
University of Delaware
Newark, DE 19717

Skills (Mac or PC)

  • Dreamweaver, Fireworks, Flash, Illustrator, InDesign, Photoshop/ImageReady, Quark
  • Miva Merchant 4/5, Gammadyne Mailer, Bulk Mailer Pro, Constant Contact, Mail Order Manager 5.4
  • Word, Excel, PowerPoint
  • Experience with Google Adwords AdSense and blog software.